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Custom AI Assistants

An assistant that knows how your business works.

We build AI assistants grounded in your policies, documents and approved data, so your team and customers get accurate, referenced answers instead of generic ones.

The service

Grounded in your knowledge, not the internet

General-purpose chat tools do not know your pricing, processes or policies, and they may confidently invent details. A custom assistant retrieves relevant passages from your approved sources and answers from them, citing where each answer came from.

We handle the work that makes this reliable: preparing and structuring content, choosing retrieval strategies, enforcing access permissions, testing answer quality and deciding what the assistant should decline to answer.

Business problems it solves

  • The same questions, every day

    Experienced staff are interrupted repeatedly to answer questions already documented somewhere.

  • Knowledge locked in documents

    Policies, manuals and past work exist, but finding the right paragraph takes too long.

  • Slow onboarding

    New team members take months to learn where information lives and how things are done.

  • Inconsistent answers

    Different people give different answers to the same customer or internal question.

Key capabilities

What makes it work in practice.

  • 01

    Retrieval-augmented generation

    Answers built from your indexed documents, wikis, tickets and databases.

  • 02

    Source citations

    Each answer links back to the documents it used, so users can verify.

  • 03

    Permission-aware search

    Users only receive answers from content they are allowed to access.

  • 04

    Multiple channels

    Deploy on your website, intranet, Slack, Microsoft Teams or inside internal tools.

  • 05

    Guardrails and scope

    Defined topics, refusal behavior and escalation to a person when needed.

  • 06

    Answer quality evaluation

    Test sets and feedback loops measure accuracy and improve the assistant over time.

Realistic use cases

Where this makes a difference

Illustrative examples of how businesses apply this service. Outcomes depend on your process, data and scope.

  • Internal policy assistant

    Problem
    Staff search through HR and operations policies to answer simple questions.
    Solution
    An assistant answers from current policies and links to the exact section.
    Expected value
    fewer repeat questions to HR and operations leads.
  • Customer support assistant

    Problem
    Support agents look up product details and past tickets for each case.
    Solution
    An assistant suggests grounded answers and relevant past resolutions to the agent.
    Expected value
    more consistent answers and quicker handling.
  • Sales enablement assistant

    Problem
    Sales teams need fast access to product specs, pricing rules and case material.
    Solution
    An assistant answers from approved sales content only.
    Expected value
    accurate answers without waiting on product specialists.
  • Onboarding companion

    Problem
    New hires do not know where information lives.
    Solution
    An assistant guides them through processes and points to the right resources.
    Expected value
    new hires become self-sufficient sooner.

Example workflow

How a grounded answer is produced

Retrieval, permission checks and citation before the answer reaches the user.

  1. 01 · Trigger

    Question asked

    A user asks in chat, Slack, Teams or a web widget.

  2. 02 · Systems & tools

    Retrieve sources

    Find relevant passages the user is permitted to see.

  3. 03 · AI step

    Compose answer

    Generate a response using only the retrieved content.

  4. 04 · Human checkpoint

    Escalate if unsure

    Hand over to a person when sources do not cover the question.

  5. 05 · Outcome

    Answer with citations

    Response includes links to the source documents.

Security & governance

Built with guardrails

  • Approved sources only

    You control which content is indexed and when it is refreshed or removed.

  • Access inheritance

    Document permissions from your systems are respected in every answer.

  • Conversation logging

    Questions and answers are logged according to your retention policy for quality review.

  • Defined boundaries

    The assistant declines topics outside its scope, such as legal or medical advice.

Implementation approach

How we deliver it

  1. 01

    Content audit

    Identify sources, owners, quality issues and access rules.

  2. 02

    Knowledge preparation

    Clean, structure and index content for accurate retrieval.

  3. 03

    Assistant build and evaluation

    Build the assistant and test it against real questions with known answers.

  4. 04

    Rollout and feedback

    Launch to a pilot group, collect feedback and refine before wider release.

FAQ

Custom AI Assistants: common questions

We reduce this risk by grounding answers in retrieved documents, instructing the assistant to say when it does not know, citing sources and testing against question sets. No AI system is perfect, so citations let users verify.

Yes, these are common sources. We connect to them through their APIs and respect existing permissions.

We configure model providers and contracts so your data is not used for training, and we can use private deployments where required.

Content is re-indexed on a schedule or when documents change, and outdated content can be removed from the index.

Exploring Custom AI Assistants for your business?

Bring one process you'd like to improve. We'll talk through feasibility, approach and what a sensible first step would look like.